PetroChoice once again teamed up with Mobil Industrial Lubricants and fifteen other vendors and presenters to hold their biennial Midwest Lubrication Reliability Symposium in Duluth, MN in October. The event kicked off Monday evening, October 21st and ran through the late afternoon of Wednesday, October 23rd.
The event was held at the Holiday Inn in Duluth, MN again, and it marked the second time that the event was offered as a two day / two track training opportunity. “The ability to offer these different track trainings to our customers allows us the opportunity to answer their questions in a classroom setting where they can all learn from each other,” says Steve King, PetroChoice Midwest President. Track one educated participants on the pit/off highway topics for our core customers while track two focused on plant operations. Attendance at the event grew this year to just over 100 (up from 80 in 2011), and we added several vendors who set up tables in the lobby to showcase their products and services.
The Symposium allows us to deliver value to attendees beyond our daily deliveries and services at their locations through education and showcasing new technology that can truly lower their equipment’s total cost of ownership (TCO). In order to substantiate and contextualize the TCO reduction opportunities, our presenters must demonstrate sound engineering knowledge throughout their presentations. Following the presentations, each presenter then establishes a booth in a separate area where the attendees can visit them to learn moreaboutthespecificproductstheyoffer and how they can be used to help reach cost reduction goals.
Pictured Top: Off-Highway Classroom Pictured Bottom: Plant Operations Classroom
The companies that joined PetroChoice and Mobil Industrial Lubricants included:
• AES Seals
• Filter Technology America • Fluid Defense
• Fluid Life
• L&S Electric
• Porous Media
The symposium opened Monday evening to early arriving attendees with an informal networking cocktail reception, giving us, the vendors, and other attendees the chance to mingle and network.
On Tuesday morning the training sessions began with a Safety Savings and Sustainability discussion, followed by speakers who presented and discussed a variety of important topics. These topics covered a broad range of issues and technologies, including: Synthetic Technology, Grease, Couplings, Electric Motors, Oil Analysis, Sealing Technologies, Hydraulic Hoses, Fuel Efficiency, Tier IV Engines, Protecting Your Equipment, Automatic Lubrication Systems and more.
popular “Dine Around” event, which allows participants to relax and build on the day’s training in a more socialized environment. The evening featured a talented Jazz Trio along with several rounds of buffet foods, games, and drinks and provided a great team building and customer relationship building opportunity. This time is often used to dive a little further into some of the topics from earlier in the day on a one-on-one basis while enjoying a meal and some games.
Wednesday’s sessions continued with a full day of lessons for the Off Road and Plant Operations tracks. At the end of symposium, items were raffled off to attendees that included fishing poles, tool kits, sporting goods gift cards and a Carhart jacket. Each attendee also received a certificate of attendance which they may use to satisfy ongoing training requirements for various certifications they may hold.
The Lubrication Reliability Symposium is a true training event for our customers and potential customers and is offered by PetroChoice at no charge.
Steve King closed the meeting stating “We are looking forward to the next Lubrication Reliability Symposium to be held once again at the Holiday Inn in Duluth in 2015. We will feature new presenters and topics that will continue to help the attendees learn new ways to lower their Total Cost of Ownership.”