Car dealerships in Florida and New Jersey are suing Mazda of America over its new dealership bonus program, which they claim gives some dealers a pricing advantage while hurting others.

A Tampa area Mazda dealership had initially filed suit in August, claiming the Mazda Brand Experience Program 2.0 violates the Robinson-Patman Act.  The New Jersey Coalition of Automotive Retailers (NJCAR) also targeted the program, filing suit this month.  The group filed on behalf of 16 Mazda dealers who claim the program violates the New Jersey Franchise Practices Act.

The issue in the more recent New Jersey suit focuses on the program’s two-tier pricing, which NJCAR said unfairly favors standalone Mazda dealers.  Mazda has yet to respond to the suit.