This past week the North Star Region of the West Division held its 8th Bi-Annual Maintenance

Symposium in Duluth, Minnesota. This record setting event was co-hosted by Mobil Oil and attracted more than 210 customers, prospects, employees and vendors. The symposium is typically focused around the latest technology and maintenance best practices. Events like these can help support customer retention, upselling of premium products, the creation of new product lines to market, and build credibility with potential new customers. PetroChoice is the industry leader in Solution Based Selling and it is events like this that prove it.  A huge tip of the hat to Dan Lenz (PetroChoice Field Marketing) and Matt Dinslage (Mobil Lube Engineer) for coordinating a highly educational and flawless event.